Strategic Email Marketing Consulting
Unlock the full potential of your email marketing with tailored, data-driven strategy from table59. Email marketing is one of the highest ROI channels available—but only when it’s done right. At table59, our strategic consulting service ensures your campaigns are aligned with business objectives, powered by clean data, and built to engage the right audience with the right message at the right time. Our strategic consulting service is designed to help businesses move beyond basic broadcasts and into the realm of intelligent, performance-focused campaigns. Whether you’re starting from scratch or looking to enhance an existing program, our consulting provides the clarity and direction needed to scale effectively.
We guide you through:
• Goal alignment – ensuring email supports your wider marketing and business goals
• Audience insights – identifying and segmenting high-value groups within your lists
• Content strategy – planning the messaging, tone, and timing for maximum engagement
• Automation mapping – defining lifecycle-based journeys to nurture, convert, and retain
• Measurement and optimisation – setting KPIs and interpreting results to guide continual improvements
Who It’s For
Strategic consulting is ideal for: • Businesses that are new to email marketing and want to set a strong foundation
• Teams that have been sending regular emails but aren’t seeing results
• Marketing leads looking to integrate email with CRM, paid ads, or sales efforts
• Companies preparing for product launches, promotions, or seasonal campaigns
• Brands that want to build advanced automation but need help structuring it If you’ve ever sent out a campaign and wondered, “What’s the impact?”—we’re here to answer that, and help you improve it.
Our Approach
At table59, we don’t believe in one-size-fits-all templates. Every engagement starts with a strategic deep dive tailored to your business.
1. Discovery & Audit
We begin with an in-depth review of your current email efforts. This includes: • Reviewing existing email lists, segmentations, and tagging
• Analysing recent campaign performance (open rates, click-throughs, conversions)
• Auditing your automation workflows (if applicable)
• Understanding your CRM, website, and sales integrations
• Identifying content gaps, deliverability issues, or missed opportunities 2. Strategic Planning Next, we build your email marketing blueprint. This includes: • Defining campaign objectives tied to measurable KPIs
• Creating a segmentation and tagging strategy
• Developing a content and messaging plan
• Outlining recommended automations
• Proposing a frequency and timing schedule
• Choosing the right tools or integrations to support your goals 3. Implementation Support Strategy means little without execution. We offer optional implementation support, including: • Mailchimp setup or optimisation
• Building campaigns, journeys, or transactional flows
• Template design and content development
• List hygiene and data import
• Reporting dashboard setup in Looker Studio
4. Continuous Optimisation Great email strategy evolves. That’s why we offer ongoing support through: • Monthly campaign reviews
• Subject line and CTA testing
• Re-segmentation as your list grows
• Optimisation of automations
• Performance analysis and reporting
• Strategic check-ins and priority resets Why Choose table59? We’re not just email specialists—we’re business-minded marketers. With years of experience across Mailchimp, CRM systems, web analytics, and digital campaigns, we bring a 360° view to your email strategy. ✔ Personalised, not templated
✔ Built on real data and insights
✔ Integrated with your wider marketing stack
✔ Fully aligned with your goals
✔ Transparent, jargon-free advice What You’ll Get Every strategic consulting engagement includes: • A full email marketing audit
• A strategy document with clear actions and priorities
• A segmentation and content plan
• Recommendations for automation and workflows
• KPI tracking framework
• Optional support with setup, design, or analytics
• A trusted partner who knows your business Let’s Build Smarter Email Campaigns If you’re ready to get serious about email marketing, let’s talk. Our strategic consulting is designed to make email your most effective, consistent, and measurable channel—one that works for you 24/7. [Start with a Free Discovery Call →]
Let’s discuss your goals and see how table59 can help.
